EDUCATION
- 1995 MBA by IESE Business School
- 1994 MBA exchange Program IPADE
- 1992 Degree in Economics by Universidad de Navarra
- Executive trainings at Harvard, INSEAD, IESE and Thunderbird School of Global Management
PROFESSIONAL EXPERIENCE
2024-2025 Schmitz-Wila GmbH
Operating Executive
2024-2025 LEDSC4 S.A
Managing Director
2023 BRAND CORNER S.L.
Interim Manager
2020-2022 CLICE BARCELONA S.L.
Private investor & Executive in Residence (EIR)
2018 -2020 GRUPO ALIMENTARIO ARGAL
Group Chief Executive Officer& Advisory Board member Lleida, Spain
1995 – 2018 HENKEL AG & Co. KGaA
2011-2018 Vice-president Western Europe Consumer Adhesives, Düsseldorf, Germany
2007-2011 General Manager South Europe Consumer Adhesives, Milan, Italy
2005-2006 Divisional Marketing Manager, Barcelona, Spain
2003-2005 International Marketing Manager, Düsseldorf, Germany
2002-2003 SBU Marketing Manager Mexico, Central America & Caribbean Mexico DF, Mexico
2000-2002 Manager Business Unit Mercosur, Sao Paulo, Brazil
1997-1999 Sales Manager Food & Drugstore, Barcelona, Spain
1995-1997 Product Manager, Barcelona, Spain
CREDENTIALS
PROFESSIONAL HIGHLIGHTS
David has 30 years of experience serving at Henkel Group as Vice-president/General Manager in CPG markets in Western Europe, and as CEO in a privately owned food processing company. He also acted as Executive in Residence in the creation of a NewCo in the apparel sector in Spain.
Business Modelling & Go-to-Market Strategy: Balancing top-line revenue generation through omni-channel (Contract B2B / B2C Retail-Distribution) exploitation of multiple routes to market, in combination with bottom-line profitability improvement through portfolio management and reduction of structural costs. Organizational Design: Multi-country divisional experience, implemented organizational transformation, from local country based to regionally integrated steering in Western Europe
EXPERIENCE
Commercial
- Definition of Go to Market strategy in South Europe Adhesives CPG, with optimization of Routes to Market and direct coverage of POS universes, delivering +2pp Market Share.
- Introduction of new price and trade promotions system to optimize sell-in/sell-out flows in Adhesives CPG wholesale channel in Spain reducing stock in the pipeline by 50%
- Definition of a new global commercial model at a lighting company, reorganized sales Europe in Global Kams and local sales network, changed OTC distribution to wining projects commercial model and expanded distributors network in emerging markets.
Operational Efficiencies
- Profitability improvement through harmonization and pruning of product portfolios, with scale-up of product offering and complexity reduction in Western Europe Adhesives CPG market delivering 38% reduction in number of SKUs and FCF increase of 10%
- Profitability improvement in Spain, France and Italy through footprint optimization, and implementation of new supply chain & operations model based on externalization of warehousing & logistics leading to increase of Gross Margin by +2pp.
- Complexity reduction program with elimination of +40.000 codes at a lighting company, and profitability improvement of +3%p. Ebitda
Organization and built-up of high-performance teams
- Profitability improvement through organizational transformation in Adhesives & Sealants business in Western Europe, generating 32% reduction in structural costs
- Performance improvement through installment of new Performance & Potential Evaluation System for top and middle management, reorganization of the Executive Committee and implementation of new management information system in Italy that resulted in delayering of management levels, and increase of average Span of Control, and 30% cost reduction
Due Diligence and M&A post-deal integration
- Participated in 7 M&A projects in Latin America, Europe, North America and Asia
SUMMARY
- Vice-president/General Management/CEO, multi-country regional divisional experience
- Omni-channel, multi-sector growth accelerator in Consumer-B2C, Industrial-B2B
- Talent development, professionalization & internationalization of teams
- Strategic transformation, change management, turnaround and digitalization
- Multi-background experience, multinational corporation, privately owned, and start-up
- 15 years international residential exposure to Latin America and European markets
WHAT WE DO FOR YOUR BUSINESS
We are responsible management & advisory experts that bring professionalization, credibility and experience to our customers.
We help Consumer Packaged Goods (CPG) businesses accelerate their performance through internationalization, talent development and conquering B2C and B2B routes to market.
We develop teams through turnaround skills: Change Management & Strategic Transformation, set up of new business processes, creation of high performance teams and re-shaping of Organizational Culture.
Improve Profitability
- Portfolio Optimization
- Cost Reduction Programs
- Optimization of Working Capital
- Efficiency enhancement, Turnaround & Reorganization of processes
Accelerate Growth
- Internationalization of businesses
- Exploit full potential of B2C & B2B Routes to Market
- Leverage Brand Potential
- Launch E-Commerce operations
Value Proposition
- Implementation of methodologies from benchmark companies
- Professionalization of management teams: Setting-up, hiring & coaching
- Bring in fresh new ways to address businesses
- Set up best practices from other industries
- Generate credibility in front of third parties
WHO WE SERVE
PRIVATE EQUITY PORTFOLIO OF INVESTMENTS
Trusted Operating Partner
Committed to Performance & Deliverables
Change Management & Strategic Transformation
BOARD OF DIRECTORS & ADVISORY BOARDS
Long term Strategic Planning
New Market Entries & Internationalization
Strategic Portfolio Management
Compliance and Responsible Governance
PRIVATELY & FAMILY OWNED COMPANIES
Succession Planning
Family Governance vs. Family Management
Professionalization of Management Teams
Independent Senior Advisor
OUR AREAS OF EXPERTISE
Project & Interim Management
- Change Management Specialist
- M&A post-deal Integration
- Business Development & Portfolio Optimization
- Operational Restructuring
- Management of cross-cultural teams
Management Advisory
- Strategy & Execution
- Organizational Design
- Situations of succession
- Portfolio Management of core/non-core activities
- Greenfield Structuring